Genius by Osmosis
Harvard Business Review
Top-down Empowerment Does Not Equal Bottom-up Innovation
Surely you’ve gone through some “employee empowerment” program at your workplace. Companies are spending tons of money trying to compel employees to “own” their jobs, question authority (to a degree) and be empowered. The organizations I’ve spent time with are heavy in culture and employee empowerment. Many have seen great success in this area while [...]
Martial Arts for Marketing
At what point does social media marketing, or Internet marketing in general, transform from a pull strategy to a push strategy. Sure, we all see the spammers on Twitter and those annoying Facebook pages you “liked” because you are related to the owner. All they try to do is sell, sell, sell. On the flip [...]
The Author:
I'm a Six Sigma Black Belt & project manager trained by a Fortune 100 company with a degree in, what I like to call, Growth Strategy (Entrepreneurial Management), from Drake University and a hobby called Internet marketing. I've worked in numerous industries consulting and providing innovative ways to solve business problems from large enterprises to small shops. I hope you'll enjoy my rants and venting about business, marketing and strategy. If there is one thing you can count on, I always follow the data, preferably, miles outside of the box.