Genius by Osmosis
Marketing
The Problem is Not Always the Problem
Sometime ago I was working with an “on-again off-again” client looking at an inventory management system (which I’ll call IMS from here on). A friend of mine who works in their industry has been working with them for some time as they were fairly new business owners in a volatile service industry where inventory probably [...]
Martial Arts for Marketing
At what point does social media marketing, or Internet marketing in general, transform from a pull strategy to a push strategy. Sure, we all see the spammers on Twitter and those annoying Facebook pages you “liked” because you are related to the owner. All they try to do is sell, sell, sell. On the flip [...]
The Author:
I'm a DuPont trained Six Sigma Black Belt with a degree in, what I like to call, Growth Strategy (Entrepreneurial Management), from Drake University and a hobby called Internet marketing. I've worked in numerous industries consulting and providing innovative ways to solve business problems from large enterprises to small shops. I hope you'll enjoy my rants and venting about business, marketing and strategy. If there is one thing you can count on, I always follow the data, preferably, miles outside of the box.